The nuts and bolts of Customer Experience Management
SKU:
A$495.00
A$495.00
WORKSHOP: Wednesday 4 November
9 am-12 noon, Sydney
Workshop outline
This half day intensive workshop introduces participants to the concept of Customer Experience Management (CEM) and the basic elements of an effective CEM program.
On completion of this workshop participants will understand the 3 key essentials of CEM – the right mindset, the right insight and the right approach.
They will also gain an appreciation of how an effective CEM capability can be a critical differentiator for any business – large or small. And how, when implemented well, can deliver highly tangible business value through repeat sales and referrals from satisfied customers - delivering a win-win for both the customer and the business.
This practical hands-on workshop will be presented by our expert inspirers.
What will be covered?
Who should attend?
9 am-12 noon, Sydney
Workshop outline
This half day intensive workshop introduces participants to the concept of Customer Experience Management (CEM) and the basic elements of an effective CEM program.
On completion of this workshop participants will understand the 3 key essentials of CEM – the right mindset, the right insight and the right approach.
They will also gain an appreciation of how an effective CEM capability can be a critical differentiator for any business – large or small. And how, when implemented well, can deliver highly tangible business value through repeat sales and referrals from satisfied customers - delivering a win-win for both the customer and the business.
This practical hands-on workshop will be presented by our expert inspirers.
What will be covered?
- Develop an understanding of the rationale for a CEM strategy
- Gain an appreciation of the 3 key essentials of CEM
- Understand the critical inputs and outputs of a CEM strategy
- Practical approach to Mapping the Customer Journey
- Realising the benefits of a CEM strategy
Who should attend?
- Business Owners
- Business Leaders
- Strategy Managers
- Marketing Managers
- Customer Service Managers
- Anyone who wishes to understand more about CEM and the potential value that can be added by consistently delivering outstanding customer experiences.
